Hiatus

If you haven’t noticed, Madrona Workshop Troupe is on hiatus.

Sorry for not posting a sign earlier. Each of us is busy with other projects and coordinating our schedules became too entertaining. We’re all still available as consultants and as instructors. You are welcome to contact us. You are encouraged to contact us. We want you to contact us. It is just that we’ve been busy enough that we haven’t contacted you.

Send a note if you want our help. Good luck with your projects!

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Modern Self-Publishing, a CreateSpace example

It’s easy! Anyone can do it! That’s when I usually fire up my skepticism. Self-publishing is easy, or at least Modern Self-Publishing far easier than traditional self-publishing. It is all relative. Here’s my most recent real world example.
Walking Thinking Drinking Across Scotland
At the end of February I self-published Walking Thinking Drinking Across Scotland as a paperback via CreateSpace. It is the same book that I self-published as an ebook on kindle at the end of November. Sales and entreaties encouraged me to take this next step. It’s simple, right? Here are the steps within that step.

By the way, there were plenty of steps before this. Step one: write the book. Like I said, there are steps within steps; and some steps are very large. I describe many of those other steps in Madrona’s workshops. (Besides, show up for Deborah‘s advice on writing and editing, and Wynn‘s advice on marketing. There’s a lot to learn; but hey, anyone can do it!

Pardon the departure from literary narrative, but hopefully a straightforward chronology will help others as they step up and empower themselves.

2/22/13
Find the word and image files that defined the text, the cover, the graphics, and the marketing text. I already did that for the kindle edition back in November, so I just made copies.

10:30
Fix the Table of Contents (TOC) by adding Epilogue. Oops. No book is perfect, and I missed one chapter title in the kindle version. That small embarrassment (that no one noticed) was why I started here. I could’ve started in any of many different places.
Improve the graphics. The kindle version acted as a prototype. Even after ten self-published books, I continue to learn.
Open all photos to reformat as 300 dpi.
Choose 3 inch max for my 5 x 8 book.
resize vertical files
resize horizontal files
check correct files
create b&w versions in case the possibility of color printing falls through for some reason
notice which photos lose quality, none lose too much
12:20

Lunch, gotta have it.

1:50
Resize internal maps of my route.
2:10
Insert new graphics into Word
2:50

Break = a necessary step

3:00
Format covers, front and back; and wonder about CreateSpace’s cover format requirements that I can’t find.
3:40

Be real. It’s Friday night. Set it all aside and celebrate. If all went well, this would complete the book because I’ve worked the text, the images, and the cover. But it would be too easy to spend an evening if something went amiss.
Reality: I had other work to do instead and ended up working that evening, anyway. So it goes.

2/23/13
1:00
Build a one-piece cover. I had a front and a back, but I suspected CreateSpace would want one image that included a back on the left, a spine, and a front on the right, surrounded by a “bleed” border (in case the print shifts a bit).
Guess at a spine width based on another of my books of a similar word count (Dream. Invest. Live.)
Created something that looks like the cover (with a guess at a 0.6 inch spine)
1:50
Scotland 2010 - two page cover
Break

2:10
Double check format in MS Word for 5 x 8. (Note: I wrote the book in TextEdit and only went to MS Word when I was required to for formatting.)
Simplistic version complete
Sign on to CreateSpace for details because I lost track of the formatting guidelines. Time to quit estimating.
Ah ha! Begin officially building the cover with detailed instructions.
color interior 0.002347 x 302 pages = 0.70879 inch spine (their formula for my choice of paper)
total cover width including bleed = 0.125 + 5 + 0.709 + 5 + 0.125 = 10.25 + 0.709 = 10.959
Saved! Step away from the computer and celebrate that step.
2:50
Oops. Get back to work because I remembered that I have to leave room on the back cover for the ISBN and UPC.
3:00 (That felt like it took longer than that.)

Break

3:15
Begin working the inside by downloading CreateSpace’s MS Word template.
Play with header and footer and page numbers
Remember chapter headings must be “Style” Header 1, which is a pain because I only use Styles once a year or so because I have to for Table of Contents.
The book in the new template has shrunk from 302 pages. Now it’s only 263 pages! I may have to redo the cover.
4:17
TOC OK, if I accept a section flaw.

Enough for now.

2/24/2013
9:00
Recalculate the cover dimensions, rounding up because I will add some blank pages front and back.
color interior 0.002347 x 270 pages = 0.63369 inch spine
New cover = 0.125 + 5 + 0.709 + 5 + 0.125 = 10.25 + 0.634 = 10.884
therefore leave as is because 10.959 > 10.884 & the difference is less than 0.10 inches
Added two blank pages to the front and two blank pages to the back
9:15
Log onto CreateSpace for cover and interior reviewer software.
Can’t find them now, enter title et al in the long page of options that define the book for CreateSpace’s database.
ISBN for free! Excellent! I didn’t expect that.
Oops. The 5 x 8 format is not available for interior color. I either have to reformat the entire book and the cover, or go with the black & white photos inside. Real life deadlines that have nothing to do with writing, publishing, or marketing take precedence. (I wanted to get a copy to my dad before a self-imposed deadline.)
I was sure CreateSpace said they’d take .doc when I was researching them (one of those long steps that preceded this process), but I can only find a .pdf option now that it’s time to to upload.
{Sarcasm On} Cute. {Sarcasm off} One of the dialog boxes where I must make choices is taller than the screen, which wouldn’t be a problem, but it doesn’t respond to navigation options and there are no scroll bars. Exit and start over and hope I didn’t lose my work.
Whew. It worked the second time.
Upload color interior and see what happens. If the proof looks bad, pick another format from the more restrictive list for color, and reformat cover.
9:38
Okay folks, I’ve entered a lot of information. Why hasn’t the upload begun?
Ah, I have to choose (Sales?) Channels.
Uploading begins
9:48
Add $25 for Ingram and Baker & Taylor Yes. I want that worldwide distribution.
9:53
Choose maximum distribution
Choose $16.95 because it is more than the $10.15 cost and looks right beside my other paperbacks.
9:59
Submit for preview
Couldn’t find the interior and cover reviewers after I signed in. Would that have made the process easier? I’m not convinced.

From 10am through the rest of the day, check the status every hour to see if the proof is ready. I picked the pdf proof instead of the print proof to speed the process.
Go to bed wondering if I missed a step.

2/25/2013
8:20
Download pdf proof!
Looks the way expected, mostly. No color on the inside. One or two imperfections that could either take 5 minutes or 5 weeks to correct.
8:25
Double check by checking the online digital proof, partly because it seems to be the only way to check the cover.
B&W interior OK
8:30
Approve the proof!
Rummage around for the CreateSpace page so I can spread the word as quickly as possible. Walking Thinking Drinking Across Scotland (Amazon’s page takes a few extra days.)
8:50

Notice, I took a few days to publish. I made sure I took breaks. I also am familiar with my personal standards, criteria, and requirements. I don’t seek perfection, but I do expect an industry-standard product. And I make sure the process fits within my life. Sometimes it is more important to get a book into someone’s hands than to worry over 0.06 inches of cover design.

If you think the marketing begins at this point, you’ve missed a step. All along, even before the kindle version was available, I was getting the word out via social media, a blog, and giving talks.
If you think the writing and editing are done, you’ve missed my next step. Each book teaches me how to improve my writing. Maybe there will be other versions. There are always more books to write.

And look what showed up this afternoon while I typed. Delivery
Okay, I get one. Brian wants one. Who else was asking for signed copies?

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Writing creative first drafts — shutting down your inner critic

Deborahs Portrait

Where do you get your writing joy? Are you a first draft lover or are you a fan of revising?

For many writers the drafting of a new piece of work is where the fun is. When they sit down to revise the fun evaporates and the tough work begins.

There are other writers (and I confess to being a member of this group) who struggle to carve out an ugly rough draft and, once that initial phase is done , we become giddy with anticipation. It’s time to start revising and that’s where the fun is.

Of course both phases of creating a piece of good writing are essential. For both you need access to the best of your imagination. During the initial creative process you need to be able to let it all hang out, to follow your muse and get the words down; this is not the time to be thinking critically. In fact, the writers who most enjoy this first draft phase are the ones who are most effective at silencing that niggling inner voice we all have—the one that gives us damning messages about our lack of originality and our ridiculously poor writing skills. Learning to shut that voice down is one of the primary skills you need to hone if you want your writing to shine with originality and reflect the best of your creative impulses.

Because this is a battle that I wage with some frequency when I sit down to write something new, I have worked out a few tricks that may be helpful to you.

1) Listen closely to what your inner critic is telling you. Listen, but don’t absorb. Take dictation. Write the negative statements down. Make a list of all the things you say to yourself about writing that are discouraging and unsupportive.

2) Read this list over and take a red pen (the critic’s implement of choice) and cross out each statement. Go through the whole list. Don’t let any negative statement stand, even the ones you believe most strongly—especially not the ones you believe most strongly.

3) Now destroy your list. Do this in some dramatic way; burn it, shred it, bury it. Get rid of it for good.

4) Now, write yourself a permission slip. A free pass. A green light that says go for it, nothing is off limits, restrictions do not apply. Phrase this anyway you’d like – be creative! The point is to give yourself the complete freedom you need to tap into that well of creativity where the best stuff is hiding.

Give these tips a try and see how much more you enjoy writing that first draft. Have fun with it.

In my next post I’ll share some tricks for making revision more creative and more fun too.

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Yes Again

Hello Rosehill, we’ll see you in February.

We at Madrona Workshop Troupe have added another workshop to the calendar. February 23rd and 24th we’ll host another workshop:

From Writer to Author:
A Weekend Self-Publishing Workshop for the 21st Century
.

The year is coming along nicely. People seem to be busier. We’re already more than half a month into 2013 and I’m hearing about lots of projects, listening as people describe their manuscripts, and looking forward to celebrating accomplishments this year.

We like helping. It is fun!

Check around through our pages on this site.

  • Want to learn about what we teach and why? Check out the About page.
  • Want to see what you get and when during the weekend? Check out the Agenda page.
  • Want to see who we are and how to get in touch with us? Check out the Bio and Contact pages.
  • Ready to sign up? Check out the Registration page.
  • Curious about what graduates have said? Check out the Testimonial page. We look forward to adding your voice.

I’m looking forward to meeting you, teaching at the workshop, and enjoying the view from Mukilteo. I enjoy passing along what I’ve learned from over ten years of self-publishing experiences. Even more though, I enjoy hearing about your project, and helping you make it happen.

Give us a call. February is not far away. (And there’s a discount for registering early.)

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Deadline January 8th

Writers know deadlines. Whether imposed from outside or within, much of what is written is produced on a schedule. Other deadlines happen too. This one saves you money though. January 8th is the deadline for early registration for Madrona Workshop Troupe’s next event. Sign up by January 8th and get 20% off. Wouldn’t it be nice if other deadlines worked that way? Get an incentive for getting work in early. Deadlines usually don’t work that way, but one of the nice things about self-publishing is the ability to make our own rules.

My rules for my writing aren’t rigid, but they are effective. I’m managed to produce a book a year, on average, for the last decade. That could sound like a rigid yearly deadline, but the average is merely a coincidence. My most recent book, Walking Thinking Drinking Across Scotland, was finished in a year, but I wanted to take three. Plans in one part of my life changed plans in another part of my life. That’s a common human condition. For reasons that I’ve described in great depth over on another blog, (based on another of my books, Dream. Invest. Live.Dream. Invest. Live. my Scotland book was published when it was good enough, rather than after it was polished to a sheen. Self-publishing is empowering at times like that. There was no negotiation with editors or agents. There was simply introspection, a consideration of my personal calendar, and a subjective assessment of whether the story was good enough. To paraphrase Voltaire, “Perfection is the enemy of good enough.”

How many manuscripts languish in desk drawers, never released because life intervened between good enough and the writer’s ideal? Of course, manuscripts don’t sit in desk drawers anymore, right? Actually, I am sure they do. Most of us have manuscripts residing as arrangements of electrons in a computer; but, there are estate auctions that uncover literary works that no one knows what to do with. If you bought someone’s armoire at auction and found a folder of typewritten pages, what would you do with it? It must happen.

The dilemma that has no obvious answer is when to impose that deadline. Historical novels may have more timeless appeal, and as long as life doesn’t intervene, can be honed and honed again. Analyses of the political scene are best when fresh, and before the players leave the arena. I planned to spend about three years working on my book about walking across Scotland, but I witnessed a confluence of events that encouraged me to publish in November, 2012.

  • An editorial review came back quickly because the copy was so clean.
  • Every talk I gave about the walk was given to a packed house.
  • The photos were well-received.
  • People who didn’t know about the book, but who knew I was an author, were asking for the book.
  • My Klout score (a measure of internet impact) was rising because I was seen as an influencer about Scotland.
  • And, I could use the money.

If I was going to publish in 2012, it made sense to publish in time for the holidays. If I was publishing a paperback, the preferred deadline would’ve been August. That gives a book enough time to be printed, delivered, read, and reviewed before the main part of the shopping season. I decided to publish as an ebook, because ebooks work to a different timing and deadline. People buy paperbacks and hardbacks as presents; so, the books must be available in October. Few people buy ebooks as presents. They are hard to wrap. But, ebooks sell well after the presents are opened. Kindles, Nooks, and iPads are unwrapped, and so are gift cards. Christmas Day and the following week are the prime ebook shopping season as people deplete cards and fill readers. By publishing as an ebook I was able to spend a few more months on the words, get a few reviews in places by early December, and publish for free. For a while there, the book was in the top ten of its sub-genre. (I just checked. It’s slipped, so I should blog about it tomorrow; and yes, I have yet another blog for that.)

What’s your deadline? You may not know, yet. At least in the meantime, January 8th is a deadline. Meet it and save $44 – and move one step closer to publishing your book.

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Resolutions & Writing

New Year. New resolutions. New opportunities.

I made it to another new year. I have new and renewed resolutions. I am taking advantage of new opportunities. New. New. New. What more excitement can I a writer create for ones self! As I edited the draft of my nearly completed historical novel on New Years Day (versus my other novel I am writing simultaneously — not advised!), I also took the leap into 2013 with resolutions to have 6 short stories out this year and that book of poetry that seems to get sidelined, regularly!

Over the past few years, I have sought creative ways to self-publish, and I kept hearing the echo “you are only limited only by your imagination.” (I was a little worried — could lead me to so many places!) There is a lot of material to sift (shovel) through about the marketing aspects of self-publishing, but having separated the proverbial wheat-from-the-chaff, I have developed creative approaches.

Interested?   I am going to share target marketing approaches and activities that will hopefully lead to profit for your publication!  Remember: if readers don’t know your book is out there, they can’t buy it! 

Come join me along with Tom and Deborah on January 26 and 27 at the beautiful and new Rosehill Community Center in Mukilteo. Tom Trimbath will be navigating the way through the self-publishing process based upon his experience as a self-published author. Deborah Nedelman, author, editor and writing coach will focus on the value of the revision and editing process. The complete weekend package for writers wanting to join the huge self-publishing world!

New Year. New resolutions. New opportunities. Contact: madronaworkshoptroupe.wordpress.com or Wynn Allen (me!) at: wgaphd@whidbey.com.

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Less Than A Month Away

Welcome to the days after Christmas, when most people are settling back from a flurry of activity; except for those who are busy returning gifts, hitting the sales, or back at work. As a writer, I rarely have a day when I don’t work a bit. There are so many stories to tell, concepts to consider, and news to pass along. And, as one of the instructors for the January workshop, I’m also looking at the calendar and noticing that the workshop is less than a month away. I guess I will get busy.

(By the way, as far as deadlines go, the early bird deadline is even closer, naturally. Register before January 8th and get 20% off. Hey, it’s a holiday sale!)

2013 is when everything is going to change, or at least that’s what I’ve heard. I think that is true of every year. For us writers and authors though, the last few years and the next few years are a time for the most dramatic changes in the publishing industry. Traditional publishing is fading, or frantically redefining itself. Print on demand was a challenge to the conventional wisdom, and ebooks are challenging everything, even the linear format of a narrative.

About a month ago, (Wow, time does move quickly.) I published my most sixth ebook, Walking Thinking Drinking Across Scotland. It’s available on kindle, and selling well. For a while it was within the top ten of its sub-genre. Nice. Maybe it will find new heights. From my first ebook in 2002 to this most recent one, the process has become easier, the acceptance has grown, and the potential for the author has the possibility of surpassing other means of publishing.


I don’t know your story. One of the reasons I enjoy the workshops is that I get to meet passionate people and their stories. One of the other reasons I enjoy the workshops is that after two days the stories are much closer to being introduced to the world. No longer do stories have to languish through processes that take months or years. Writing a book takes long enough. Why make the process longer?

January’s workshop will be a good way to start the year. The holidays will be behind us. The wrapping paper, cleared away. The leftovers, eaten. And we’ll be in the prime writer’s season, those months when the outside world doesn’t distract and we can spend time finding those right words and their right order. And probably shuffling them around and trying again. Is writing ever easy?

Less than a month away. A month can seem like a long time, but we know time goes quickly; especially, when there are a few more celebrations and parties to attend.

See you soon. And now I’m inspired to check over my notes, and my sales. (Yes! I just sold another copy of my first book, Just Keep Pedaling. Ten years along and continuing to sell.)

A Corner-to-Corner Bike Ride Across America

A Corner-to-Corner Bike Ride Across America

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